Five Fantastic Reasons Why You Should Use Free Giveaways

Marketing professionals know the power of the word "FREE". People love it when they receive something for free. This creates an emotional response, which compels them to respond to "Why not? It's free!" They also perceive the item's value as much higher than it actually is.

Marketers rely on free business giveaways to attract new customers, boost sales, and create goodwill.

Here are five reasons why you should include business giveaways in marketing strategies.

Consumers feel pressured to buy

If you offer freebies to potential clients, they feel pressured to 'return the favor' and purchase some thing from you. This is the reason why events that promote your brand such as Free Comic Book Day or offering the first donuts for free are huge money-makers. This principle is called the Law of Reciprocity, and it can be blamed to the success of giveaways.

You'll Get Free Publicity

It's not difficult to get word of mouth be spread through social media. If your company is giving away freebies, people will notice and want to join in on the action. Sometimes, the publicity your promotional marketing campaign will generate will far exceed the cost of the giveaways.

GM donated 300 Pontiac G6s to the Oprah Winfrey Show, and then gave them away. The amount of TV and radio coverage that this event generated brought everyone to talk about its new car , and it also helped boost the image of the company.

Cost of Sales Exceeds the Cost of Giveaways

Even though it sounds absurd, giving customers freebies can increase your earnings. A lot of businesses are hesitant to use business giveaways as they fear it will negatively affect their profits. On the other hand, free giveaways have been known to increase sales.

While people were sipping on their free samples, they ended up buying bigger bottles of their favorite flavours. They also restocked their supplies of other items while at the shop and 7-Eleven made profits by selling these products.

They could be used as a test for brand new products

If you introduce an innovative product, people might be reluctant to test it. They are afraid that if they're disappointed that they'll waste their money. The majority of people will test nearly anything when it's free. So, when you offer them an free samples, they are likely to give it a try and, if they're satisfied, they will pay for it.

Businesses can target potential buyers through giveaways. This allows businesses to prove they are offering a unique product and give customers a great experience. A lot of gyms and classes offer a trial or one-day pass for the same reason.

They can create positive brand associations.

It is a feeling of pride for people when they win a prize. They will remember your brand every time they participate in the giveaway. They will remember how unique your brand made them feel and create an image of positivity. This is the way that many businesses develop loyalty to their customers.

Browse our extensive range of promotional items to find the ideal giveaway for your business. You can also contact us to help choose a promotional item that is right for your brand.