The Importance Of Unbiased Media

In times of crisis and developing news the demand for unbiased information and accurate updates from the media out surpasses the need for exciting and potentially dubious stories that are published in the tabloids. The COVID-19 outbreak has seen the demand for information that is objective hit new peaks over the last few weeks. In this blog post , we take a examine how impartial outlets such as the BBC become more prominent and are being more widely utilized

According to research conducted by the Havas Media Group "The BBC has become the most-trusted news brand in the fight against Coronavirus, with 64% of people citing the BBC as a trustworthy source of information from a listing of media brands. The public-service broadcaster won Sky News (29%) and was closely followed by The Guardian (15 %)." The Covid-19 Media Behaviours Report, which surveyed almost 1,500 respondents and found that over half (53 percent) Brits using BBC News more often than they did before the outbreak of COVID-19 in Britain - more than any other news channel.

It's not just limited to the UK however, and the BBC has seen record traffic all over the world as people seek out a trusted, independent news provider in a time where accurate unbiased news is more crucial than ever.

BBC has a vast audience across the globe, but in key markets like America the requirement for unbiased and non-partisan news isn't anything new. There aren't many publications that people can trust if they don't hold some ideological leanings. In most cases you're either for Trump or opposed to him and that theme hasn't seemed to dissipate during the emergence and constant threat of COVID-19.

The BBC's unique user base has grown from 43 million to over 55 million over the past month and there are no signs of it slowing down. While the partisan smears and praise of Trump's government might be enjoyable in other times however, it's crucial to have a neutral news source when you are in a crisis. The problem appears to be resolved by the BBC. The BBC is the clear winner in many polls for characteristics like "trustworthy", 'Inspiring' and "reliable".

The same can be said of advertisers on BBC.com. In a recent survey in North America news consumers we're asked "if you were an advertiser Which among the news websites do you feel is most effective in giving your advertisement a perception of trustworthiness?".

It is essential that schools are seen in the same way as the BBC. You can be trusted and reliable by aligning your brand values with the values of the BBC. BBC is a platform that allows users to express their opinions on current events and offer solutions to those on the market that are transitioning to online learning.

Through Educates through its exclusive partnership with BBC We can connect you to their global audience and help to deliver essential messages in a evolving market. We can also precisely target your target audience by making use of the BBC's LOTAME audience segments that comprise those who are looking for UG and PG, as well as Exec level courses